Ernst & Young asked us to create a
logo with international appeal for
their Advantage '99 Supply Chain
Management Executive Forum. Our
creative process developed this
identifier. We began by analyzing
what our client needs to say.
This identifier needed to proclaim
SPEED, TEAMWORK and STRATEGY.
We chose Nascar for its world-class
competitive spirit, stylizing it in various
ways to keep it conceptual.
We gave our client several choices.
They chose this final logo. It shows
PROCESS, not a PRODUCT. The logo
was used on invitations, programs,
reports and follow-up materials in
print and electronic media.
This emblem represents the
AgBio industry while projecting
the upbeat and colorful feeling
of their annual "event."
Current Law for Educators
(Breon O'Donnel Workshop Icon)
This law firm needed a logo for
their annual seminar on educational
law. What more is there to say!
Bay Area Celebrity Golf Tournament
The San Francisco 49ers needed an
upbeat, professional emblem for
their annual fund-raising golf
tournament and dinner.
CSI Capital Management
We played upon "athletic prowess"
as a metaphor for this financial
services firm helping customers
achieve their financial goals.
City of Hope National Medical Center
This identifier logo distinguishes
the Northern California Real Estate
and Construction Business Alliance
for the City of Hope.
This logo lends memorability to
this firm's name with its red,
leaping "techo-twins" balancing
the cosmos overhead.
LynuxWorks, LynxOS and BlueCat
We designed a family out of existing,
but disparate, elements-maintaining
brand equity within a fresh, new,
Everybody liked their work but no one
could remember their name-until we
designed this distinctive logo and tagline.
Bay Area Water Transit Initiative
Here is a classic, easy-to-reproduce,
one-color emblem that says
"nautical" and "corporate."
Breon, O'Donnel Miller,
Brown & Dannis
Long names are hard to remember,
so we added this stylized, classic
emblem of an arm holding books
to distinguish this educational law firm.
Tyco Thermal Controls
The client needed to distinguish
their intranet site from their corporate
branding. We designed this energetic
and engaging animated logo to reflect
their internal corporate culture.
Ernst & Young / Centric Group
This dramatic, logo shows the
group's emphasis on the customer.
It works both in print and as
3D signage in their office.
Ernst & Young / Communications Central
The vendors come to the customer
rather than the other way around.
This logosuggests the future of
They use headsets and sit at computer
terminals to do their telemarketing.
Oh, andthey're VERY smart.