Ernst & Young asked us to create a logo with international appeal for their Advantage '99 Supply Chain Management Executive Forum. Our creative process developed this identifier. We began by analyzing what our client needs to say.
	This identifier needed to proclaim SPEED, TEAMWORK and STRATEGY. We chose Nascar for its world-class competitive spirit, stylizing it in various ways to keep it conceptual.
	We gave our client several choices. They chose this final logo. It shows PROCESS, not a PRODUCT. The logo was used on invitations, programs, reports and follow-up materials in print and electronic media.

	AgBio This emblem represents the AgBio industry while projecting the upbeat and colorful feeling of their annual "event."
	Current Law for Educators (Breon O'Donnel Workshop Icon) This law firm needed a logo for their annual seminar on educational law. What more is there to say!
	Bay Area Celebrity Golf Tournament The San Francisco 49ers needed an upbeat, professional emblem for their annual fund-raising golf tournament and dinner.

	CSI Capital Management We played upon "athletic prowess" as a metaphor for this financial services firm helping customers achieve their financial goals.
	City of Hope National Medical Center This identifier logo distinguishes the Northern California Real Estate and Construction Business Alliance for the City of Hope.

	CSS This logo lends memorability to this firm's name with its red, leaping "techo-twins" balancing the cosmos overhead.
	LynuxWorks, LynxOS and BlueCat We designed a family out of existing, but disparate, elements-maintaining brand equity within a fresh, new, connected look.

	PCProfessional Everybody liked their work but no one could remember their name-until we designed this distinctive logo and tagline.
	Bay Area Water Transit Initiative Here is a classic, easy-to-reproduce, one-color emblem that says "nautical" and "corporate."
	Breon, O'Donnel Miller, Brown & Dannis Long names are hard to remember, so we added this stylized, classic emblem of an arm holding books to distinguish this educational law firm.
	Tyco Thermal Controls The client needed to distinguish their intranet site from their corporate branding. We designed this energetic and engaging animated logo to reflect their internal corporate culture.

	Ernst & Young / Centric Group This dramatic, logo shows the group's emphasis on the customer. It works both in print and as 3D signage in their office.
	Ernst & Young / Communications Central The vendors come to the customer rather than the other way around. This logosuggests the future of doing business.
	S.M.A.R.T. They use headsets and sit at computer terminals to do their telemarketing. Oh, andthey're VERY smart. Any questions?