Loading...

 
 
 
Our process consists of five basics stages.
Meet, research, plan, design, and implement.
We begin with
an introductory
meeting.
We get to see
you and your
business.

You get to see how well McKenzie & Associates can work with
you to increase your business.
 
We listen closely to assess your marketing goals and what you
would need to achieve them.
 

Based on our initial observations, we submit a preliminary
proposal describing a scenario specifically chosen for you.
We include a timetable and costs.
Once you agree to hire McKenzie & Associates, we define scope
and objectives. We learn about your company, your business, your
brand, your customer, your target audience and your competition.
 
We may include direct or indirect research and competitive analysis.
The result: Define a singular, clear marketing message.
 
It is upon this informed landscape
that we build your marketing plan.
We devise an integral solution
based on the marketing message.
We evaluate specific components
and how they interact as a
whole. We explore options and
define attitudes, perceptions and
emotions associated with your
product or service.
 
The result: A strategic plan using
the defined marketing message
in a variety of formats best
suited to your business. Once this
plan is laid out, we can offer
concrete cost projections for
building specific solutions.
Our creative team explores and expands upon a range of
options specific to your business. Innovative, creative and
efficient ideas are pulled together through various avenues
of technology.
 
The best, the brightest, the most relevant and powerful ideas
are prepared and presented to you to illustrate each building
block of your marketing plan.
 
At this point, you will have the unique experience of narrowing
down your creative options into one final concept.
 
This is the most exciting
stage of the process.
We refine your design decisions into the finished
framework. McKenzie & Associates
assumes full responsibility for the
successful implementation
of each component
of your marketing
plan. Top printers
and media technicians
ensure quality and
economy of resources.
 
Our goal is meeting your marketing goals
with extraordinary solutions for every
sector of your plan. Your marketing plan
will be a showpiece powerfully reflecting your credentials
and capabilities.
 
The result: Delivery of a powerful marketing message across
all channels.